GUIDE · OLIVER FABLE
Makeup video ads that show the color for real
Makeup lives or dies on color. If the shade looks wrong on a phone, people don't buy, or they buy and return it. Good makeup ads get the color right, show it on real skin tones, and prove it lasts. Here's how we film them.
True color first
We light for accurate color, not drama, then grade every ad to match your real swatches. What they see on the screen is what shows up in the box.
Show it on more than one skin tone
One model can't speak for every buyer. We cast across skin tones so more people see the shade on someone who looks like them.
- Swatches on arms and faces
- The same shade in daylight and indoor light
- Close ups that show finish: matte, dewy or glow
Prove it wears
Wear tests sell makeup. Morning and night shots, a smudge test, a rub test. Simple proof beats big claims, and it stays inside Meta and TikTok rules.
The application moment
Watching someone apply it is half the sale. We film the brush, the blend and the reveal, then cut short versions for TikTok and longer ones for Meta.
Quick answers
Do you film tutorials or ads?
Ads, with tutorial style pieces mixed in. Every Ad Pack has product videos, lifestyle ads and people talking, plus organic clips for your page.
Can you match our brand look?
Yes. You pick the look when you build your pack, and your director matches your brand colors and mood.
How long does it take?
About 10 business days after your product lands at our studio.
See your plan before you pay
Build your Ad Pack in about 10 minutes and get your full ad strategy on the spot. Or try the whole app free first.