GUIDE · OLIVER FABLE
TikTok ads for beauty brands
TikTok rewards ads that don't look like ads. Beauty does well there, but the rules are different from Meta, and ads wear out fast. Here's what we build into every TikTok ad.
Hook in the first second
On TikTok people decide almost instantly. Every ad opens on movement, a face or a question, never a logo.
Built for sound on
Most TikTok is watched with sound. We record clean audio and plan for voice, music and captions together, so it works with sound on and still makes sense with it off.
Know the cosmetics rules
TikTok doesn't allow before and after ads for cosmetics, and it's strict on skin claims. Ads made for TikTok get their own safe cut.
Plan for ads to wear out
Ads get tired faster on TikTok than on Meta, sometimes in days. That's why we film many hooks in one day, so you can swap in fresh ones without a new shoot.
Quick answers
Do the ads work on Meta too?
Yes. Every ad comes in vertical and square sizes for TikTok, Reels, Stories and Feed.
Can you make organic TikToks too?
Yes. Every pack includes organic clips shot the same day.
How fast can I get them?
About 10 business days after your product arrives.
See your plan before you pay
Build your Ad Pack in about 10 minutes and get your full ad strategy on the spot. Or try the whole app free first.