GUIDE · OLIVER FABLE
UGC style ads for beauty brands, without the guesswork
UGC works because it feels like a friend talking, not a brand selling. The problem is most UGC is a gamble: you send product to creators and hope something usable comes back. We film UGC style ads on purpose, with a plan, so every one is usable.
What makes UGC style ads work
People trust people. A real person holding your product, talking straight to the camera, saying what changed for them. That's what makes someone stop and listen.
- A strong first line that names the problem
- The product in hand in the first 3 seconds
- One clear reason to buy, not five
Why we film it instead of crowdsourcing it
With a crew, the lighting is right, the sound is clean and the product is shown the way your brand wants. Talent is cast to match your customer. You still get the native feel, without hoping for the best.
Mix it with product and lifestyle ads
UGC alone gets tired. Every pack mixes people talking with product videos and lifestyle ads from the same shoot, so you can test which kind sells for your brand.
Quick answers
Can I use these as paid ads?
Yes. Talent usage for paid social is part of your production budget, so you can run them on Meta and TikTok.
Who are the people in the ads?
Models, actors and creators we've vetted. You get 3 options for every role and you pick.
How many UGC ads do I get?
It depends on your pack. A Starter pack has 2 people talking ads, Growth has 5, and Scale has 5 plus story ads and short versions.
See your plan before you pay
Build your Ad Pack in about 10 minutes and get your full ad strategy on the spot. Or try the whole app free first.