GUIDE · OLIVER FABLE
Meta ads for beauty brands: what the creative needs
On Facebook and Instagram, the creative is your targeting. Meta shows your ad to people who react to it, so what's in the ad decides who sees it. Here's what beauty creative needs to do on Meta.
Hook in the first two seconds
Lead with the problem, the result or a surprising visual. If the first two seconds don't land, nothing after them matters.
Every size, every placement
Reels, Stories and Feed all crop differently. Every ad we deliver comes in vertical and square, with captions and space for the buttons Meta puts on top.
Different ads for different people
Someone who's never heard of you needs a different ad than someone who already visited your site. Your strategy maps which ads go to new people, warm people and people ready to buy.
- Cold: hooks and problem first
- Warm: proof, reviews and demos
- Hot: offers and reasons to buy now
Stay inside the rules
Meta limits some beauty claims and before and after. Your ads are planned around what you can say, so they get approved and keep running.
Quick answers
Do you run the ads too?
No. We make the ads and plan how to release them. You or your media buyer run them.
What sizes do I get?
Every ad in vertical and square, ready for Reels, Stories and Feed.
How fast?
About 10 business days after your product lands at our studio.
See your plan before you pay
Build your Ad Pack in about 10 minutes and get your full ad strategy on the spot. Or try the whole app free first.