GUIDE · OLIVER FABLE
Why your ads stopped working
It worked for a few weeks. Then cost per sale crept up and sales slowed down. You didn't break anything. The people seeing your ad have just seen it too many times. That's creative fatigue, and every brand runs into it.
How to spot it
On Meta, ads often wear out in a few weeks. On TikTok it can be days.
- Cost per purchase climbs while your targeting stays the same
- Click through rate drops week over week
- The same people see the ad more and more times
The fix is new creative, not new targeting
Changing audiences or budgets rarely fixes a tired ad. A new hook, a new face or a new angle does. Many brands spending a few thousand a month need a steady stream of new ads, and brands spending more need even more.
How to never run dry
Film many ads in one shoot, launch a few at a time, keep the winners and remake them with new hooks. That's how every Ad Pack is planned: a release plan, not a pile of files.
Quick answers
How many new ads do I need?
It depends on your spend. More spend means ads wear out faster, so you need more of them. Your strategy plans how many to launch and when.
Can you remake my winning ad?
Yes. Tell us your top ads when you build your pack and we build new versions around what already works.
Is there a way to keep ads coming every month?
Yes. After your first few packs, Seasons keeps new ads coming on a schedule.
See your plan before you pay
Build your Ad Pack in about 10 minutes and get your full ad strategy on the spot. Or try the whole app free first.