GUIDE · OLIVER FABLE
Skincare video ads that actually sell
Skincare is hard to sell on a screen. Nobody can feel the texture or smell it. So the ad has to do three jobs fast: stop the scroll, make them believe it works, and make it feel worth the price. Here's how we build skincare ads that do all three.
Show the texture in the first second
The first second decides if someone keeps watching. For skincare, nothing stops a thumb like texture: a serum dropping, a cream being swiped, a mask peeling. We film these up close with macro lenses so the product looks touchable.
Real skin builds trust
Shoppers have learned to spot filters. Ads that show real skin, pores and all, feel more honest, and honest sells. We cast real people who match your customer and we never smooth away the result.
- Real people who look like your buyer
- Natural light that shows true color
- Close ups that show how it sits on skin
Proof without breaking the rules
Meta and TikTok both have rules for beauty claims. TikTok doesn't allow before and after for cosmetics. So every claim in your ads matches what you can legally say, and anything with a before and after also gets a cut that's safe for TikTok.
Lots of ads, not one perfect ad
One ad almost never wins on its own. The brands that grow test many hooks and angles and keep what works. That's why every Ad Pack is 8, 15 or 24 ads from one shoot, each with its own hook.
Quick answers
How much do skincare video ads cost?
Ad Packs start at $6,500 for 8 ads, plus a production budget for talent, location and set that you see line by line. New members get $2,000 off their first 3 packs.
How long does it take?
About 10 business days after your product lands at our studio.
Do I need to be on set?
No. You approve the plan, the cast and the cuts in your dashboard. No calls.
See your plan before you pay
Build your Ad Pack in about 10 minutes and get your full ad strategy on the spot. Or try the whole app free first.